PROJECTS SO FAR
40+ successful GA4 & GTM integrations done
100+ accurate Meta pixel + Google tag
150+ looker & explorations reports
1k+ custom events passed till now
Why is accurate tracking necessary?
01
Accurate Budget Allocation
Without precise tracking, you risk wasting advertising spend. Correct setup ensures you know which channels, campaigns, and keywords are actually driving conversions and revenue.
03
Holistic Customer View
Your web tracking tools (GA4, Meta Pixel, Hotjar) work together to build a complete profile of your customer. Correct installation ensures these platforms are seamlessly integrated and speaking the same language.
02
Reliable Business Insights
Flawed data leads to flawed insights, which result in incorrect business and product decisions. Correct tracking establishes data integrity, providing a single, trustworthy source of truth.
04
Security and Regulatory Compliance
Ensure legal compliance (like GDPR/CCPA) and maintain user trust by managing tags ethically, while optimizing site speed by eliminating slow, buggy scripts.
Tools & Platforms
Voices of satisfaction and success
Deepanwita
APM - Droom
I had the pleasure of working with Shekhar on a GA4 implementation project. He did an excellent root cause analysis, identifying the issues that were affecting our tracking setup. He was patient in answering all our questions. In addition, he ensured proper documentation throughout the project, making it easy to track decisions and actions. I highly recommend him to anyone looking for a skilled, reliable, and results-oriented analytics expert.
Dr. Rao
GEI
We hired Shekhar to fix our broken tracking, and the results were immediate and profound. Their deep expertise in setting up GA4 and Meta Conversion API led to an immediate 60% increase in data accuracy. We finally understood our real growth and gained the confidence to make meaningful, data-rich decisions. Truly professional work that transformed our marketing strategy.
Sourav
Partner, FusionStays
